TikTok Shop creator ROI calculator

Paste your affiliate creators and rank them by the profit they actually earn you — after commission, samples, fees and returns — not just GMV.

3 · Who to double down on

Creators

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Total GMV

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Profit after creator costs

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Double down

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#	Creator	GMV	Creator cost	Profit	ROI	Action

Double down: profitable and returns at least your threshold per unit spent — send more samples, offer a higher rate, boost their videos. Keep: profitable, below the threshold. Review: selling but losing money — renegotiate commission or stop samples. Pause: no sales yet.

How the creator ROI is calculated

Kept GMV = GMV × (1 − return rate) Gross profit = kept GMV × (1 − product cost % − TikTok fees % − shipping %) Creator cost = commission on kept GMV + sample cost + other spend Profit = gross profit − creator cost ROI = profit ÷ creator cost

Ranking by GMV alone rewards creators who sell a lot at a loss. Ranking by profit and ROI shows who actually earns you money for every unit of samples, commission and fees you put in — the creators worth more samples and a higher rate this week.

Need more creators like your top earners? See how to find TikTok Shop creators who actually sell.

GMVize does this automatically every week from your TikTok Shop data, with the reasons behind each creator's movement. Get early access.

Questions

How do I measure a TikTok Shop creator's ROI?

Take the profit their sales generate after product cost, TikTok fees, shipping and returns, subtract what you spent on them (commission, samples, flat fees, ad boosts) and divide by that spend.

Why not just rank creators by GMV?

GMV ignores what each creator costs you. A creator with high GMV on a 25% commission and lots of free samples can earn you less than a smaller creator on 10%. Ranking by profit and ROI shows who to back.

What does 'double down' mean?

Creators whose sales are profitable and return at least your threshold for every unit spent. They're the ones worth more samples, a higher commission or ad spend behind their videos.

Is my creator data uploaded anywhere?

No. The calculation runs entirely in your browser; nothing you paste is sent to GMVize or anyone else.

More free TikTok Shop tools

FeesTikTok Shop fee calculatorWhat TikTok takes from each order in 15 markets — and what you actually keep.AdsGMV Max ROAS & budget calculatorYour break-even ROAS, the target for your margin, and the daily budget for a GMV goal.CreatorsAffiliate commission calculatorThe highest creator commission you can offer and still keep your margin.OutreachCreator outreach & sample budget calculatorHow many creators to invite and samples to send to hit your GMV goal — and what it costs.OutreachCreator outreach templatesInvite, sample, follow-up and rate-increase messages that fill in your details.