TikTok Shop affiliate commission calculator
The highest commission you can offer creators and still keep your target margin — after TikTok's fees, product cost, samples, returns and ad spend.
Commission you can afford
| Commission | Creator earns | Your profit / order | Margin |
|---|
Creator commission comes out of the item price after your discount. Rates in the table are what you'd set in an Open or Targeted collaboration plan.
How to set a TikTok Shop affiliate commission
Every point of creator commission comes straight out of your margin, after TikTok's fees, product cost and shipping. The calculator works backwards from the margin you want to keep to the highest commission you can offer.
Example: a $25.00 product that keeps $10.06 per order before creators can pay up to 42% commission before it stops making money, and 32% if you want to keep a 10% margin.
A high commission makes your product more attractive to creators, but if you also boost their videos with ads, the ad cost comes from the same pool. Check both with the break-even ROAS calculator.
For the rules (1–80%, targeted rates overriding open ones, how long changes take) and what other sellers offer by category, read TikTok Shop affiliate commission rates: what to offer UK creators.
Questions
What commission should I offer TikTok Shop creators?
Offer as much as your margin allows after TikTok's fees, product cost, shipping, returns and any ad spend. The calculator works backwards from the margin you want to keep to the highest rate you can afford.
What is a typical TikTok Shop affiliate commission?
Most sellers offer somewhere around 10–20%, with higher rates in competitive categories like beauty. A rate that's sustainable for one product can lose money on another, so check each product.
Does the creator commission apply before or after discounts?
Creator commission is calculated on the item price after seller discounts. Shipping isn't included.
Should I count free samples in my commission budget?
Yes — samples are part of what each creator sale costs you. Enter your sample cost per sale (total sample cost divided by the sales they drive) to see the real ceiling.
Can I pay a higher commission and still run ads?
Only if the margin covers both. Enter the ROAS your ads achieve on creator orders and the calculator subtracts the ad cost before working out the maximum rate.